In our world today, the majority of small and huge entrepreneurs from different industries are using Instagram to build their businesses. From posting marketing campaigns to business profiles and videos, there’s really a lot that you can do on this photo and video-sharing platform.
If you’re using Instagram for your business, then you’ve probably tried different ways to attract a wider audience. But the main question is.. are you doing it right? This 2019, it takes more than just posting any kind of content on Instagram. You need to have a good feed to get the attention of your customers.
So how does a good Instagram feed look like?
We all know that beauty and “good” is very subjective, so what is a good feed for others may not be good for you, and vice versa. But in general, a good Instagram feed is something that is presentable and consistent.
Your business Instagram is your selling point, so you have to make sure that it is presentable enough. How? The idea is to curate a feed that will bring out the best qualities of your business.
If you’re a spa business, you may showcase your products and services in a creative way. Take a look at Bodywize HK’s account for example:
Looking at their feed, they committed to showcasing their spa by uploading 3 consecutive photos per row. This is a clever and smart decision to do. As you can see, they highlighted their beauty products on the first row. On the second row, they presented their gift voucher offering. On the third row, they took advantage of the opportunity by being more personal—so they uploaded photos of the whole spa team. On the last row, they showed the beauty of their interior.
Another example of a good feed is from Cali-Mex Bar & Grill:
For Cali-Mex, the feed starts from the profile pane, as they took advantage of the Instagram story highlights. So even before a customer scrolls down through the photos and videos, they will already be treated through the story highlights.
Going down to their feed, you can see that they posted only high quality images that share the same color scheme—this is where consistency enters. If you start uploading a very nice and excellent photo, there’s no reason to share a low quality one. Because if you do this, you’re not only going to ruin your feed, you’re also cutting down the chances of getting more customers as they might view you as inconsistent and unpredictable.
Additionally, having a good Instagram feed shouldn’t limit you from being playful and strategic. Take a look at Burger Joys’ account below:
As you can see, not a single row passes by without a burger. For Burger Joys, this is their way of staying true to their brand. So despite breaking the ideal look of a feed, they still managed to attract audiences. How? They shared the Instagram posts of their followers who went to their restaurant to their own business account. At the same time, they also reposted photos from the foodie influencers they worked with!
At the end of the day…
A good Instagram feed is something that WORKS for your brand. If your photos are no longer getting traction, venture to videos! Your contents look dull and too simple? Work with social media ambassadors. To achieve a good feed and get more customers, you need to take risks!