Influencer marketing may be considered a blessing, but some brands think it’s a curse. No, we’re not here to say that this type of marketing is harmful. But there are times when your efforts will fall flat.
FULL VLOG TRANSCRIPTION:
In this video, we are gonna uncover 2018’s Biggest Influencer Marketing FAILS! In the most recent news, Snapchat paid influencer Luka Sabbat $45,000 to post 3 instagram stories and 1 post. However, Luka Sabbat posted only 1 post and didn’t finish the agreed terms. Until today, Luka Sabbat is still facing a huge lawsuit from Snapchat.
Another recent fail in the influencer marketing industry, what everyone is talking about in the fashion, advertising and marketing industry is Dolce & Gabbana’s “racist” ad. They received huge backlash from social media and pulled down the ad less than 24 hours later because they were branded as mocking the Chinese culture. The commercial was featuring a Chinese woman having a difficult time eating Italian food using chopsticks. Now, a lot of online & retail stores have pulled out Dolce & Gabbana from their stores. From Alibaba.com, JD.com, Lane Crawford and many many more. Additionally, their recent fashion show was rumored to be cancelled by the Chinese government. Ohh, BAD MOVE!
Last but not the least is the Booty campaign with Scott Disick. The brand Booty Shake engaged with reality TV star Scott Disick and emailed him the entire caption that he needs to post. And guess what Scott did? Scott Disick simply copied and paste the entire email body to his Instagram post revealing that this is a sponsored ad and all that. What do you guys think? Did any of these influencer fails happened to you? Let me know in the comments below and see you next time!