There are a lot of benefits to using organic products. Not only they are reliable to use, they are also a safer alternative to the usual ones. May it be for skincare, curing an illness or for dietary purposes—natural products will surely do wonders.
For spa owners, did you know that going organic can boost your business and help you get more customers?
Want to know more about it? Read on:
Customers are avoiding harmful chemicals
Over the years, many people have grown more conscious about avoiding harmful chemicals from products they apply on their skin. What’s in it for spa businesses?
To start off, there’s nothing wrong with relying on the common products used for spa services. These products are dermatologically-tested and approved by the FDA. But since the majority of customers are leaning towards an organic lifestyle, it’s also high time for spa businesses to follow them.
Organic/natural ingredients you may use for facial & massage services:
coconut oil, honey, tea tree oil, apple cider vinegar, sea salt, avocado, aloe vera, almond oil, shea butter, castor oil, argan oil
Customers want a sustainable and clean spa
According to a Nielsen report presented by Entrepreneur.com, “Brands that are able to strategically connect (sustainability) to actual behavior are in a good place to capitalize on increased consumer expectation and demand.” The report adds that “Sustainability claims on packaging must also reflect how a company operates inside and out.”
So by sustainable, it’s not just about using organic products. It’s also how you present your business to them, and how you sanitize your place. Check out this list:
- Clean your manicure/pedicure tools – Let’s admit it: some businesses tend to forget cleaning their manicure and pedicure tools. Imagine infecting your customer and getting bad reviews because you didn’t clean your tools? You don’t want that right? If you don’t have a sanitary plan for your business, then it’s time to create one now.
- Sterilize pricking tools – It’s also important to sterilize the pricking tools that you are using for facial services. This should be a default. If feasible, it’s best to use brand new tools to make sure that you won’t infect your customers.
- Change bed sheets to organic mattresses – This is the most neglected step by majority of spa businesses. Whether you are offering facial, manicures, pedicures or massages, it’s important to change the sheets to organic ones. It doesn’t have to be everyday, you may change them every after 3 days or every week.
- Be clear with the message you want to say – Why not hang posters or pictures with messages such as: “In this spa, we only use organic products”, “GO GREEN!” or “WE ARE AN ECO-FRIENDLY SPA”?
Customers will campaign for you online
Since customers love businesses who are green and eco-friendly, they will surely campaign for you online. Spa businesses should understand that getting recommended on social media is a great opportunity to reach new customers.
With that, the insights above can further help you reach them organically!
Again, this is not to demonize the spas who doesn’t use organic products. Like what we said, there’s literally nothing wrong about using the usual products. But if you have the means of going green, why not right? Not only you will please your customers, you can also help lessen the chances of harming them.