Is Facebook Getting Old? | AlphaConcepts


A surge in users over-55 will become the second-biggest demographic of Facebook users this year.


Quick Facts:

  • In the past three years, a more mature generation managed to flourish on Facebook to watch over their kids and get updated with the latest news and trends. This has led to a lot of young people switching to youthful platforms like Instagram and Snapchat.

  • Facebook also announced a major overhaul of its news feed algorithm to prioritise what friends and family share, while reducing the amount of non-advertising content from publishers and brands. 


  • Now the question is this: is Facebook getting old? The answer is YES.

  • For marketers targeting millennials, Facebook may not be a good focus.

  • What’s in it for businesses? Spending more effort and resources on Instagram and Snapchat is a good choice for brands targeting millennial audiences. This doesn’t mean you have to leave Facebook, it could still be effective to target a more mature generation.

  • Going cross platforms would be best, but spend more resources on the right channels.

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Also Read: Instagram’s Algorithm Changes Affect Your Marketing Strategy—Here Are Ways To Dodge It!