We live in a world where vast majority of consumers spend their time online, and having a very strong and solid social media brand presence is vital for any business today.
Digital media is a great component for any marketing strategy, and if a business is effective in laying out their tactics, they will be able to improve their chances of getting more customers that could boost revenue and brand loyalty. Being present on social media is one thing, but knowing what and when to post is equally important. So how often should people see your brand online?
FREQUENCY AND CREATING BALANCE
We all know that brand-building on social media is important considering there are a lot of other businesses doing the same thing. The frequency of your posts are crucial—if you don’t post often, people will end up forgetting you too quickly. If you post too frequently, your audience might end up dreading you as they may find you annoying for congesting their feed. Finding the right balance between the two is really important. It’s not always necessary to be posting too many information, one should just know when to showcase valuable content that would attract and convert visitors to future customers. But still, it depends upon the target of the business especially when you’re using different channels.
ON SOCIAL MEDIA CHANNELS
First thing, not every platform is effective and necessary for all businesses. If your brand is all about makeup and cosmetics, you may want to focus more on building presence on Instagram and Youtube. If you’re more on B2B, you may want to focus on regularly posting on Facebook, Linkedin or even starting up a blog site. It really depends where your target audience are consuming most of their time. But on the other hand, there’s also nothing wrong with setting up accounts on all social media channels—it is actually an edge particularly for neophyte businesses as it will help grow their presence and credibility.
We marketers should explore on different platforms for us to know which channels are more essential. Facebook, Twitter, and Linkedin are all good places to engage and attract other businesses and clients, while Instagram—considering it’s a photo-sharing network—is a great venue to introduce and promote products through posting visually pleasing photographs. Being active on different channels is a great choice if you want to have more reach and engagement, but it shouldn’t sacrifice the quality of the contents you’re making.
STAYING ON TOP OF MIND
Having enough exposure is a key to attracting customers in the present digital world. Repetition of ads is necessary if you are starting a business. According to experts, the more the messages are delivered repeatedly, the more they are easily recalled by consumers. In the world of advertising, recallability is important as it’s a step to being recognized as a reputable brand. Along with that is the fact that businesses should also learn how to reshape their strategies. It’s great to try different strategies that will make you stand out from them. It’s also important for marketers to know how to stay on top of the consumers’ minds. One of the most cost-effective ways to market any brand or business is through Influencer Marketing.
By working with key opinion leaders, your presence on social media will continuously rise.
In the end, the decision will still be up to us marketers. Posting frequency is complicated but it is important. There’s really no definite formula on building brand reputation online. It’s a matter of what’s effective for your niche and it really depends entirely on the goals of your business. But something to keep in mind: just always be consistent with your postings. It will surely help generate promising results!