Every year, the world of digital marketing evolves in unexpected ways. From consumer insights to case studies and new statistics, it’s possible to keep up with the latest trends. By simply following and looking after the hundreds to thousands of published best practices, you surely won’t get lost in your digital marketing journey.
In this article, we’ve compiled some of the latest digital marketing facts to keep your business strong and stay ahead of your competition in the coming year!
Instagram moms will increase
We have seen a rise of Instagram moms in 2018, and it looks like it’s going to continue on in 2019. You may ask: who are they and what do they do? Majority of these users are KOLs, commonly known as influencers. Their goal is to help promote products from various brands, so it’s all about spreading awareness and converting their audience into customers. When we say “Instagram moms will increase”, it’s not only about the KOLs, it’s also about those moms (who are not influencers) who use Instagram to get updates from people they follow (the IG moms) to know which product is good for their babies. What does this mean for brands like you? It means that it’s high-time to use KOL marketing in 2019 to attract more mommy consumers!
Live video matters now more than ever
It has been proven that video marketing is now a key component of every digital initiative. But in 2019, it’s not all about the typical videos anymore. Because of the spike in the “streaming” world, more and more brands (especially ecommerce sites) will use the live video streaming service to connect more with their audience. Live videos are also more effective when combined with influencer marketing. Choosing an online personality to co-host the live video is a good way to attract more consumers.
Chatbots use will grow
Chatbots are very helpful. Some people like it, some people don’t. It’s been around for years, but the debate as to whether it is really useful or not is still very much alive. In 2019, a change is gonna come: Chatbots are expected to be more fast and reliable for the consumers. Aside from acting as a virtual “concierge”, most brands will also provide real-time weather reports and automate basic customer support functions, making it a very useful interactive experience.
Mobile digital spend will be prioritized
Next year will be the tipping point where mobile ad spending surpasses desktop, according to eMarketer. While desktop use is still strong, more and more consumers are using their mobile devices to search and buy products. This has led to majority of brands in 2018 to double their ad spend on mobile. The shift to mobile ad spending is being driven by consumer demand, and brands are expected to dance along the the rhythm in 2019.
Voice search will peak
According to Growthbusiness, the rise of Google and Amazon have brought voice search devices to millions, which enable you to search and order products with your voice via digital assistants. Voice technology and digital assistants have truly taken over the traditional “typing” or in-person inquiry as more and more consumers are delighted with just speaking to their device to look or search for something. According to Gartner, 30 per cent of all web browsing sessions will be made by voice-activated searches by 2020.
The world of digital marketing is ever changing. As they say, change is inevitable, and the only thing marketers can do is to embrace this change.
For brands: the choice to keep up with the trends or stick to your traditional strategy is up to you. But there’s also no harm in trying new strategies!
Despite the rapidly changing nature of digital marketing, 2019 is still going exciting!