Checklist for an INSTAGRAMMABLE Restaurant

Instagram has changed the way how people eat. This required restaurants to re-evaluate their menus, interiors, and brand. And to make it in the food business today, good food isn’t the ONLY key to success. In this video, we’re gonna share the checklist for an Instagrammable restaurant: 

 

 

 

  1. Signature ‘grammable dishes

Don’t have to change the whole menu, just have 1-2 bizarre items on the menu that looks amazing on photos (or videos to be more dramatic). Goal is to make it viral.

 

  1. Overhead spotlights

Number 1 rule in taking photographs, good lighting. NEVER miss this out. Very important that the customers can snap quality images.

 

  1. Neon signs and/or hanging plants

Disclaimer: I’m no interior design expert and this really depends on the type of restaurant.

If it’s a dark themed interior, of course neon signs pop up beautifully. These signs can show more of the restaurant’s brand and character.

If you have a lighter more bright feel, with light walls then it’s just right to have plants. Tip: Hanging plants are trendy in the ‘gram.

 

  1. Handing out Instagram kits / Hire an in-house photographer

Some restaurants have been distributing mini tripod and LED lights to encourage customers to take photos. Alternatively, you can get an in-house photographer and share the images instantly to the customers.

 

  1. Murals

Want to make a statement? A grand entrance? Or just want to make all the spaces you have, Instagrammable? Murals is it! Show-off your brand or what you stand for, plus..get additional foot traffic.

 

  1. Wallpapers and Floor Tiles

Eye-catching details like these can never be missed for a photo-op

 

  1. Words on food

Add more character and highlight your brand, you can put words on the food. Down to the to-go bags.

 

  1. Tell a story

People don’t just post photos, they also write captions. If you want your story to be told, then it better be outstanding.

 

  1. Stand up for something

61% of millennials prefer brands to stand up for something. They want brands to tell a story, be compassionate, have an opinion on social or political matters or have a positive impact. It makes them feel more personal to you. Time to ask yourself, what do you stand for?