4 Crucial Things Small Spas Can Learn From Luxury Spas

As a spa owner, you’re likely to take pride in the fact that your services are different from luxury spas. Of course, you offer a more personal and authentic experience for your customers. At the same time, your services are cheaper and affordable.

But that doesn’t mean that you can’t adapt and take inspiration from luxury spas. Time will come where your efforts will fall flat, and the only way to rise is to keep up with the trends.

You can improve your spa marketing strategy by making comparisons to the huge luxury spas within your area. See the tips below:



  1. Put high importance on posting high-quality images


Images on your social media accounts do more than just paint a pretty picture. They set the “mood” and “feel” of your spa place, create wonderful experience for the customers, and give your SEO a bump. So this is a very crucial step to do.

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#TheOrientalSpa makes the best urban luxury retreat in #HongKong. Spread over two luxurious floors, this harmonious place of wellbeing offers far more than the traditional spa experience. #Spa facilities include authentic traditional #Hammam, Moroccan #Rasul and Roman Laconium, and more. Learn more: https://www.mandarinoriental.com/hong-kong/the-landmark/luxury-spa (Photo: @dervlalouli) 東方水療中心是香港最佳的城市豪華度假勝地。佔地兩層的水療中心,不只提供傳統的水療體驗,還可為您帶來身心上的調和。 水療設施包括正宗傳統水療磨砂按摩室、Rasul 摩洛哥式浴場和羅馬式 Laconium 高溫浴室等。了解更多:https://www.mandarinoriental.com.hk/hong-kong/the-landmark/luxury-spa (相片:@dervlalouli) @mo_landmarkhk @mo_hotels @landmarkhk #landmarkmandarinoriental #lmoincentral #lmospa #mospa #mandarinoriental #landmarkhk

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I always enjoyed teaching Yin Yang Yoga because it’s just what we need in life – Yin & Yang, balance from within. ☯️ Thanks @cordishk for having me yesterday, the refreshing spa experience💆🏻, the inspiring TCM session👩🏻‍⚕️ and of cos the sustainable afternoon tea😋. I’m never an afternoon-tea lady and not a fan of scone at all, but this one, you must go and have a try! 🤤💕 The scone, the green tea tiramisu and all the savory items are my recommendations! ♥️ Spa + Afternoon Tea – a #perfectcombo to help you feel calm and balanced in your busy life! #becauseyoudeserveit 💛 // Sidetrack: Thanks for all your kind support – since my Wed CWB Yin Yang Yoga class is always full, I’m planning to start a Friday 7-8pm class from June! 🧘🏻‍♀️ Come have a relaxing time with me before your Happy Friday feast! Inbox me to reserve a mat if you’re interested in it. 🙌🏽📩 . 一直很喜歡教陰陽瑜伽的課,因為一陰一陽的平衡正是我們生活的重要元素呢!☯️ 謝謝 Cordis HK 的邀請,做完 Spa 放鬆後還有可持續發展的海鮮下午茶吃,也太幸福了吧!🤤💕 我一向不是會去嘆下午茶的女生,也不太喜歡鬆餅之類的糕點,但這裡的英式鬆餅、綠茶意大利芝士蛋糕和鹹點是真心推介!聽說每日限量 10 份呢!🤫 (題外話:謝謝大家對我的支持,由於銅鑼灣的 Yin Yang Yoga 課常常爆滿,六月開始打算在星期五晚 7-8pm 加開一課呢!🧘🏻‍♀️ 大家來 Relax 完再去 Happy Friday 吧!有興趣預先留位的同學可 Inbox 我啊!🙌🏽📩 ) • • • #CordisHK #CordisWellness #ChuanSpa #AlibiWineDineBeSocial #Hongkong #hkig #spa #relaxing #yinyang #hkyoga #yogahk #spahk #hkiggirl #afternoontea #afternoonteahk #happy #happytummyhappyme #sustainable #scone #tiramisu

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Luxury spas has their own in-house photographer. If you have the budget, you can hire one too to capture the beauty of your spa. If you’re on a tight budget, do it on your own. You may use your smartphone or you can buy a cheap but quality camera that can give justice to the look of your spa place.

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The goal is to show people that your spa is more than just a “massage” place.


  1. Welcome partnerships with brands to promote sustainability


This is another crucial step: majority of luxury spas have collaborations with different brands that promotes “sustainability” in the spa industry. This is also something that small spas can get into.

Customers are likely to patronize your business if you care about a certain cause or issue. In the spa world, it is important that you use non-toxic oils and ingredients in your spa services.

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An introduction to our Full Moon Bath Ritual ☆ Part of our amazing Full Moon Giveaway This decadent bath is handcrafted on the eve of the full moon ☆ harnessing powers of release, clarity, peace and tranquility. Breathe in the sweet aroma of Sandalwood, Vanilla, Ylang-Ylang and Lavender as you begin to release all that no longer serves you. ☆☆☆ Each bath ritual comes with 7 Roses. Each Rose represents something you are willing to release. ☆☆☆ Himalayan, Dead Sea and Epsom Salts detox the body ☆ purging you of toxins. ☆☆☆ Mixed in are the petals of Peonies ☆ Peonies have long been known as the 'Queen of the Flowers' These petals hydrate and protect your skin while you kick back and soak in the loving, soothing and rejuvenating benefits of this Full Moon Bath Ritual ☆ ☆☆☆ #fullmoonritual #fullmoon #giveaway #selfhealing #selflove #selfloveritual #lovetheskinyourein #manifest #instalove #instabeauty #beautiful #moonmagick #apothecary #organicbeauty #organicspa #handcraftedwithlove #highvibes #salty #instadaily #photooftheday #love #linkinbio

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Pro-tip: go organic! You can partner with brands that are selling organic products in order for you to effectively be an eco-friendly spa.


  1. Improve your sound system


It is important that you not just play good music in your spa, but also have a good sound system.

Luxury spas have good sound system that blocks all the noise from the reception area. This is what boutique spas should implement in their spa because it will definitely make the experience more delightful for the customers.

Music suggestions? There are a lot of royalty-free songs to download online. Just choose songs that are serene and calming.

Remember, your customers went to your spa to “relax” and not be annoyed by any unwanted noise.


  1. Be tech-savvy and sign-up for third party apps!

In our previous spa vlog, we tackled the importance of being visible everywhere. In order to have enough exposure to be seen by your target customers, you must welcome the idea of acquiring new technology services.

Majority of luxury spas have mobile apps to update their customers and have them sign-up in case they like the latest promo. But of course, creating your own app will only take much of your time and budget.

So what’s the best option for small spas? It is to sign-up and partner with third party apps!

Yes, throughout the years, more and more businesses are signing up on third party apps to get more customers. Aside from that, these apps also help promote your business, so this is a good deal for those who really want to get more foot traffic/online traffic.



Scaling up a spa business can be hard as it requires considerable effort to succeed and meet the expectations of your clients. Learning from huge spa places is a good way to know if a certain strategy can work for you too. Improving your spa marketing strategy is all about experimenting, so don’t be afraid to go overboard at times.